Successful Methods in Product Design: Identifying Customer Needs and Steering Innovation

In saturated markets, it's no longer enough to simply rely on price or quality. The decisive success factor today lies in truly understanding customers – from basic requirements to innovative features that generate excitement.

In this webinar, you'll learn how to systematically analyze and classify customer needs and leverage them for your product, service, or business model development. You'll learn to differentiate between basic factors, performance features, and excitement features, and how to strategically allocate your resources where they will have the greatest impact.

You'll benefit from:

• a clear framework for analyzing and prioritizing customer requirements,
• ready-to-use tools for product development, marketing, sales, and service,
• a shared vocabulary and mindset that makes it easier to communicate and implement customer needs within your organization,
• concrete tips on how to strategically position innovations and sustainably increase customer satisfaction.

This webinar is aimed at anyone who develops, markets or improves products, services or business models and wants to align their work with the requirements that are crucial for market success.